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Tips To Enhance Website Position

By: Allen Brown

Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title:
Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.

Meta Tags:
You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag:
Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.

Keyword:
You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword’s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website’s content and ranking factors will assist you to optimize your website. To find keywords, log on www.wordtracker.com and inventory.overture.com.

Content:
The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap:
Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: http://www.adidas.com/in/performance/sitemap.asp

Publish articles and newsletter/press releases:
Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don’t forget to include your business information and contact address at the bottom of the article.

Article Directories
www.shvoong.com, goarticles.com, www.uniterra.com, www.allfreelancework.com, ezinearticles.com etc. Use keyword ‘article submission’ in your search.

Press release sites
www.free-press-release.com, www.PRweb.com, www.prleap.com, www.pressbox.co.uk etc. Use keyword ‘free press release distribution’ in your search.

Post ads:
You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link:
The most effective method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.

However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your website.

Use keyword ‘free link exchange’ in your search.

Submit Website to search Engines:
After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword ‘website submission’ in your search.

Submit to the directories:
Search engines and directories are different. Do not mix them up. Be very careful while submitting your website to a directory. Read the directory’s submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use ‘web directory submission’ in search.

Regular inspection of website:
Once you achieve targeted page ranks and positions in search engine, don’t become lousy; after all it is not forever. You should keep an eye on your contenders’ activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This was brief description for optimizing websites. Very soon I am going to publish an informative series of articles on each of these key factors at seoservices-website-promotion.blogspot.com.

Author Bio
Allen Brown is a freelance writer for www.1888Articles.com, the premier website to find thousands of free online articles related to various categories like science articles, health articles, feature articles, news articles, technology articles, management articles and more. He also freelances for www.1888PressRelease.com.

Article Source: http://www.ArticleGeek.com – Free Website Content

Posted in Business, Education, Marketing | Tagged , , |

Create a Google Sitemap

By: Robin Eldred

One of the hot new website promotion tips du jour is the Google Sitemap. This is a small XML file that sits on a website and provides information for Googlebot when it comes to visit. Is this file useful? What does it do? How do I create one? How do I get Google to find it? Well, let me tell you.

Firstly, the general consensus on whether or not a Google Sitemap is useful is that, well, the jury is still out. The official stance from Google is that this entire program is in Beta so there are no promises or guarantees. Perhaps by understanding what this file is for we can infer its usefulness.

A Google Sitemap is, essentially, an XML file that contains information on all the web pages in your site. You create this file, submit it to Google, and Google will read it. What Google does from there nobody really knows. You can specify certain parameters in the file such as the location (URL) of your web pages, when they were last modified, how often the pages are updated, and what each page’s “priority” is.

Perhaps Google is relegating these Sitemap submitted results to a secondary index where they compare the results to their live index. This might let them know how people use (and abuse) the program. It is my opinion that the vast majority of participants in this program are website designers and marketers who are trying to give their clients a teenie-weenie leg up on the competition within Google. That’s not to say that there isn’t any value, though.

It is possible that by telling Google where all of your web pages are you can improve your web page saturation in their index. This may indirectly improve your rankings by getting an unlinked or deeply linked page into the index that wasn’t previously there. But as I mentioned earlier, it’s difficult to know if Google is even using Sitemap information in their live index.

So now that you’ve decided that you want to create and submit a Sitemap of your own, here’s how:

  1. Firstly, you need to create your XML file. Don’t bother doing it yourself. There is an excellent free online utility at www.sitemapbuilder.net.
  2. You must now submit the Sitemap to Google. Visit
    www.google.com/webmasters/sitemaps/login and login with your Google account. Don’t have one? Don’t worry – that’s free, too. Once you’ve logged in you can add as many Sitemaps as you like.
  3. Don’t forget – whenever you update your website (by adding, removing or relocating web pages) be sure to repeat this process. You won’t need to resubmit your sitemap to Google, though.

Google is also touting their Mobile Sitemap program. This one, I believe, may be of greater significance. I believe that Google is building an index of mobile-phone friendly websites (Mobile Web Search Beta) and they are using these new Mobile Sitemaps as a way to get the public to help them seed the initial directory. The mobile web is in its infancy right now, so it wouldn’t surprise me if creating a Mobile Sitemap gave mobile sites a significant leg up. But again; no guarantees here – just opinion.

Happy Sitemapping everyone!

Author Bio
Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta, Canada. Apis specializes in building and promoting eye-catching, user-focused websites that work.

Article Source: http://www.ArticleGeek.com – Free Website Content

Posted in Education | Tagged , |

Four Critical Web Design Rules

“Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So – by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people – and the search engines will come.

When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea – this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

  • Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.
  • Avoid using an image behind your text.
  • Avoid using bright text colors on bright backgrounds.

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no “standard”, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!

Keywords in Content

Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% – but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

  1. The wrong way: “For search engine optimization techniques, click here.”
  2. The right way: “Good techniques for search engine optimization are important to use.”

Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they “read” links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a “click here” until it reaches the linked page.

This is Cross Linking – use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That’s all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes – code, text and images. Your site’s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light

  • No large images.
  • Fewer images are better.
  • Optimize images for the web at no more than 72 dpi
  • Use as small an image dimension as possible for the given design.
  • Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.
  • Make gradients horizontal or vertical (not diagonal) so that you can use a small image “strip” and repeat it.

How “Heavy” Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.

Ways to make pages lighter:

  • Use linked style sheets
  • Use DIVs instead of TABLEs where possible
  • Use simple repeating backgrounds for effect

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it – which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.

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Author Bio
Nicholas LaPolla has been a web applications developer for 11 years. He created AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Article Source: http://www.ArticleGeek.com – Free Website Content

Posted in Education | Tagged , , |