SSL, which stands for Secure Sockets Layer, is a cyber-security protocol that digitally encrypts information sent from a browser to a server. SSL are used to protect sensitive information like credit card numbers, usernames, passwords, email addresses, and more. A website with an SSL cert is identified using a number of trust indicators, like "https" and the padlock icon in the browser bar, a site seal from a reputable Certificate Authority (CA), and a green bar that wraps around the URL on more premium certificates.
Yes, as long as you have a website, you need an SSL. Google announced, in a blog post, that from July 2018, any website without an SSL will be marked as "Not Secure" on their Google Chrome browser. More than 70% of internet users use Chrome as their browser, so you'll be missing a huge number of visitors if your website is not secured.
You need to have a hosted website and a domain name, although a dedicated IP is recommended, it is not necessary. Since many newer web hosting company use SNI (Sever Name Indication) technology, which allows multiple SSL certificates to be installed on one shared IP address. A VPS server works hard when it is needed, with burstable memory that kicks in when site traffic picks up. You can also reap the benefits of dedicated bandwidth, CPU, disk space and RAM. VPS servers remove any limitations, allowing you complete flexibility. However, we still offer excellent technical support should you need it.
HTTP has been the accepted standard since 1997 and was the traditional way to serve up a website, even though it didn’t provide a secure connection. When you install an SSL certificate, your website will be served up using HTTPS (HTTP + SSL) instead of HTTP, indicating an encrypted connection.
SSL Certificates aren’t just for e-commerce anymore. Starting in 2016, industry titans such as Chrome and other key browsers have made significant changes that turned encryption into a website security standard. Encryption and trust are both critical to your online success. SSL Certificates provide encryption to secure data in transit and, more importantly, validate who’s on the other end of online communications, giving users confidence to share their information—and their money. In addition to protecting data and validating identifty, SSL Certificates have many other benefits that boost your bottom line.
SSL Certificates enable an encrypted connection through an interaction known as the SSL Handshake. This process uses both a public key (on the sending end) and a private key (on the receiving end) and all happens within milliseconds. Each SSL Certificate has a “Subject” which identifies who owns the certificate. This is always a domain name, and, if applicable, the company operating the website. To ensure SSL certificates are used properly, the subject listed in the certificate is always validated, but some validation processes are more stringent than others. There are three levels of validation—Domain Validation (DV), Organization Validation (OV) and Extended Validation (EV).
Trust is essential online and authentication of your identity, also known as validation, provides your site’s visitors with the confidence they need to do business with you. The validation process is handled by globally recognized and trusted entities known as Certificate Authorities (CAs). All SSL Certificates provide basic encryption and domain level validation, meaning the domain is owned by the party requesting the certificate. The more premium an SSL Certificate, the more extensive the validation process
The importance of securing data is obvious when you consider the sensitivity of information sent across the Internet. That’s why all browsers have now require all webpages—not just e-commerce—to be served over an encrypted, or HTTPS, connection. Webpages still being served via HTTP now display a “Not Secure” warning to visitors so across-the-board encryption is critical. But SSL Certificates provide more than just encryption—they validate identity and communicate trust, the foundation of the online economy, using visual trust indicators. Premium SSL Certificates offer more in-depth validation and display globally recognized trust symbols that have been proven to increase conversion among other benefits.
When your connection to a website is secured with SSL, various visual cues are displayed. We call these “Trust Indicators.” The most common ones are “HTTPS” and the Green Padlock—both are enabled by all SSL Certificates regardless of validation level and make it easy for visitors to know at a glance your site is served over an encrypted connection. Extended Validation (EV) SSL Certificates have the most extensive validation process and are the only ones that activate the Green Address Bar. This is such a globally recognized symbol that one Tec-ED survey found 77% of participants reported they’d be hesitant to shop on a website without an EV SSL Certificate.
Site Seals are highly identifiable visual images—static or dynamic—that appear on webpages to assure visitors their connection is encrypted and they’re safe on your site. Think of the Better Business Bureau trust mark, only related to website security. They help you differentiate your site from competitors and give visitors an extra level of assurance that boosts trust and conversions. Domain Validation (DV) SSL Certificates have a static Site Seal. Organizational Validation (OV) and Extended Validation (EV) SSL Certificates have a dynamic clickable Site Seal.
All SSL Certificates allow the visitor to click and see the validated owner of the domain. Organizational Validation (OV) SSL Certificates also display the verified company name. Extended Validation (EV SSL Certificates are the only ones that also display the verified company location and activate the globally recognized Green Address Bar.
All SSL Certificates offer basic encryption. But trust is everything when you’re communicating or doing business online. And that’s where the differences between SSL certificates are significant. Thw more premium an SSL Certificate, the more comprehensive the validation requirements, the more extensive the visible certificate details and the more visual trust symbols displayed—the more trust it conveys. Your visitors need to be confident about engaging with you and your SSL Certificate is what they use to decide if you’re trustworthy. It’s important to choose your SSL Certificate wisely. Learn more about the differences between Domain Validation (DV), Organizational Validation (OV) and Extended Validation (EV) SSL Certificates.
The number of domains and sub-domains you need to protect, validation level (that, in turn, communicates the level of visitor trust) and warranty are just a few of the factors you should consider when choosing an SSL Certificate. It’s important to know what your options are, what each includes and make sure it aligns with your goals. Depending on how important your brand, reputation and results are, you might want to consider Extended Validation (EV) since it provides the most benefits.
SSL Certificates are designed to protect your customers’ data in motion. Warranties are designed to protect your reputation and your bottom line. While we only sell SSL Certificates issued by globally trusted Certificate Authorities (CA), stuff happens. That’s why SSL Certificates typically come with a warranty so, in the event of a data breach or hack that results from a flaw in the certificate—you're covered. Warranties range in value, with higher value certificates providing more coverage.
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