{"id":529,"date":"2020-11-11T10:32:16","date_gmt":"2020-11-11T02:32:16","guid":{"rendered":"https:\/\/webhostsg.net\/blog\/?p=529"},"modified":"2021-12-14T19:26:47","modified_gmt":"2021-12-14T11:26:47","slug":"seo-for-a-new-website-beginners-guide","status":"publish","type":"post","link":"https:\/\/webhostsg.net\/blog\/seo-for-a-new-website-beginners-guide\/","title":{"rendered":"SEO for a New Website: The Complete Beginner’s Guide to SEO"},"content":{"rendered":"

\"SEO<\/p>\n

If you have a brand new website you’re probably wondering how to list your site on Google.<\/p>\n

Google is the largest search engine in the world and holds 92% of the market share<\/a>. Your customers flock to Google to search for products and services. And if your site isn’t listed on page one you’ll find it difficult to be successful.<\/p>\n

The key to rising to the top of Google Search is search engine optimisation or SEO.<\/em><\/p>\n

This article provides a simple and informative guide to SEO for a new website.<\/p>\n

We explain what search engine optimisation is and how it works. We show you how to add your site to Google’s index. Then we share the best SEO techniques to help you rank high.<\/p>\n

Read this SEO\u00a0guide for beginners to\u00a0increase your visitor traffic. Then convert them into paying customers.<\/p>\n

\"Daily<\/p>\n

What Is SEO?<\/h2>\n

Search Engine Optimisation<\/em> or SEO explains how to increase quality traffic to your site from organic search<\/em>\u00a0results.<\/p>\n

‘Organic’ search results are those that you don’t pay to get included in. They differ\u00a0from\u00a0pay per click<\/em> ads that usually appear at the top of the page when you search.<\/p>\n

Organic Search Results<\/h3>\n

To demonstrate the difference, open a new tab and Google the phrase ‘Lenovo laptop’.<\/p>\n

You’ll see x3 listings at the top, each with the word\u00a0Ad<\/strong> beside them. Scroll further down and those sites below the ads are organic search results.<\/p>\n

\"Google<\/p>\n

The question is, how do you add your site to this list? More importantly, how do you get to the top spot?<\/p>\n

How Does Google Search Work?<\/h2>\n

When you submit your website to Google\u00a0\u2013 which we’ll cover shortly\u00a0\u2013 they\u00a0crawl<\/em> your website.<\/p>\n

A crawler, robot, or spider is software that investigates the content of each page on your site. Its job is to determine what you do, sell, and discuss and make a list of all your links. It then sends that information back to Google HQ.<\/p>\n

Google analyses all that data to determine your position in its\u00a0organic listings.<\/p>\n

It uses an algorithm<\/em>\u00a0or a set of rules to match your site with the\u00a0keywords<\/em> or search phrases people enter. For example, in the Lenovo search, you’ll see results relating to the brand Lenovo and laptops but not McDonald’s burgers.<\/p>\n

Google’s crawler is called Googlebot and it continues to visit your site periodically to see what’s new.<\/p>\n

That means that your site should always offer\u00a0fresh content. Yet that’s only one factor that Google uses when it ranks a website.<\/p>\n

Why Use SEO?<\/h2>\n

Search engine optimisation aims to match Google’s expectations of what a site should be.<\/p>\n

If you\u00a0check all of Google’s boxes then there’s a greater chance you’ll get placed at the top of the list. But how do we know what Google wants from a site?<\/p>\n

Google’s guidelines<\/a>\u00a0give a strong indication of how its internal systems work.<\/p>\n

Much of SEO relies on these clues which also change over time. What worked last year might not work today.<\/p>\n

The truth is nobody knows\u00a0exactly<\/em> how Google ranks its organic listings. But some fundamentals are proven to work.<\/p>\n

Types of SEO<\/h2>\n

There are three recognised types of search engine optimisation: on-page, off-page, and technical SEO.<\/p>\n

On-Page SEO<\/h3>\n

On-page or on-site search engine optimisation relates to the content and structure of your website pages.<\/p>\n

Examples include:<\/p>\n